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Buyer's Guide to Web Projects

Independent advice in planning and buying web projects.

Tag

tools

Ingredients for utilizing web analytics

December 5, 2017

Utilization of web analytics varies a lot around organizations. Many companies have a Google Analytics account (or corresponding tool) in place, but too few of these organizations take full advantage of it. But why is that? Shouldn’t the benefits be obvious? Continue reading “Ingredients for utilizing web analytics”

Digital marketing: The gap between hype and real life

Apr 7, 2015

Customer experience. Personalization. Marketing automation. Omnichannel.

These are the current buzzwords in the digital world. Everybody talks about them and there seems to be a huge common interest, especially when the words digital and marketing are in the same sentence. The benefits should be obvious, but reality shows that almost nobody makes full use of these possibilities. At least not yet. Continue reading “Digital marketing: The gap between hype and real life”

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