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Buyer's Guide to Web Projects

Technology and vendor neutral advisor for web projects

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technologies

Many end up choosing two web content management systems

23.11.2020

The specialization of web content management systems for specific use is reflected as a phenomenon in the customers´ technology choices. Today, it’s becoming increasingly difficult to solve all online publishing challenges with one platform. Therefore, when there is a decision to be made, more and more end up choosing two different systems.

Continue reading “Many end up choosing two web content management systems”

Digital marketing: The gap between hype and real life

Apr 7, 2015

Customer experience. Personalization. Marketing automation. Omnichannel.

These are the current buzzwords in the digital world. Everybody talks about them and there seems to be a huge common interest, especially when the words digital and marketing are in the same sentence. The benefits should be obvious, but reality shows that almost nobody makes full use of these possibilities. At least not yet. Continue reading “Digital marketing: The gap between hype and real life”

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