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Survey results: Product information is the foundation of B2B sales channels

Foundation

November 22, 2018

It is difficult to sell products without high-quality, comprehensive and up-to-date product information. This is self-evident in B2C web stores, but the same requirements apply to B2B sales channels as well. The difference with B2B channels is that providing high-quality, comprehensive and up-to-date product information is much more complicated than in consumer business.

Continue reading “Survey results: Product information is the foundation of B2B sales channels” →

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Ingredients for utilizing web analytics

December 5, 2017

Utilization of web analytics varies a lot around organizations. Many companies have a Google Analytics account (or corresponding tool) in place, but too few of these organizations take full advantage of it. But why is that? Shouldn’t the benefits be obvious? Continue reading “Ingredients for utilizing web analytics” →

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