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Buyer's Guide to Web Projects

Independent advice in planning and buying web projects.

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marketing

Digital marketing: The gap between hype and real life

Apr 7, 2015

Customer experience. Personalization. Marketing automation. Omnichannel.

These are the current buzzwords in the digital world. Everybody talks about them and there seems to be a huge common interest, especially when the words digital and marketing are in the same sentence. The benefits should be obvious, but reality shows that almost nobody makes full use of these possibilities. At least not yet. Continue reading “Digital marketing: The gap between hype and real life”

Marketing has inherited the web, but doesn’t know what to do with it

Jun 25, 2014

The interview series of CMS experts continues. In the following interview Janus Boye, the founder of CMS Expert Group Europe, talks about the history, present and future of CMSs. This interview took place in Leipzig, Germany, where the CMS Expert Group Europe had its latest meeting.
Continue reading “Marketing has inherited the web, but doesn’t know what to do with it”

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