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Buyer's Guide to Web Projects

Independent advice in planning and buying web projects.

Tag

marketing automation

CASE: Eckerö Line succeeded with a complex web store renewal

26.11.2018

The web store requirements of Eckerö Line are very complicated. Similarities with typical consumer web shops cannot really be found. Already, the cruise and route trip sales have many dimensions and when enhanced with different kinds of extra services onboard, such as meals and vehicle shipping, and services in the destination, such as hotel accommodation and opera tickets, managing different kinds of combinations becomes really complicated. An extra spice is the pre-order selection, which comes with its own set of rules. Continue reading “CASE: Eckerö Line succeeded with a complex web store renewal”

Digital marketing: The gap between hype and real life

Apr 7, 2015

Customer experience. Personalization. Marketing automation. Omnichannel.

These are the current buzzwords in the digital world. Everybody talks about them and there seems to be a huge common interest, especially when the words digital and marketing are in the same sentence. The benefits should be obvious, but reality shows that almost nobody makes full use of these possibilities. At least not yet. Continue reading “Digital marketing: The gap between hype and real life”

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