This year our eCommerce data review consists of 299 web shops. The criteria were the same as last years: The annual turnover of the company behind the web shop must exceed one million euros. Also, the selection must be reasonably large. Selling just gift cards is not enough.
The amount of different eCommerce platforms has decreased from last years 50 to 48 even though our sample size is a little bit bigger. The change is small, but a clear sign of concentration to fewer technological solutions. The market share of small platforms has constantly decreased and most likely the same trend will continue in the future too. Continue reading “Data review: eCommerce technologies of big web shops in Finland 2020”