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Buyer's Guide to Web Projects

Independent advice in planning and buying web projects.

Tag

digital marketing

What are the advantages of commercially licensed web content management platforms over open-source products?

May 23, 2016

Platforms based on open-source code are conquering the world of online services. WordPress, in particular, has spread with vigor. The platform is constantly developing, and there is no shortage of implementation partners. With the number of installations as the criterion, WordPress is probably the world’s most popular content management system. Continue reading “What are the advantages of commercially licensed web content management platforms over open-source products?”

Digital Customer Experience Marketing Cloud Platform

Sep 16, 2015

– “Excuse me? What does your blog title mean?”

– “I have no idea.”

But by combining two or three words from the title you get many of the latest product or service brand names of big IT vendors. These brand names are astonishingly identical.
Continue reading “Digital Customer Experience Marketing Cloud Platform”

To personalize or not to personalize?

May 18, 2015

The whole world is talking about how the power in digital channels has switched over from organizations to consumers. It’s The Age of the Customer as they call it. Humble and patient “Hopefully they’ll provide me what I need if I only search long enough” attitude has been turned upside-down. Now consumers are demanding “Give me everything I want! Right now!” and “only for me and exactly to my specific need”. People want better digital experiences and more relevancy. Suddenly everybody’s time is money.
Continue reading “To personalize or not to personalize?”

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