digital marketing

The most popular Headless CMS products in Finland and in the Nordic countries

10.1.2023

The online presence of an organization usually includes many channels. Practically everyone has a website and almost everyone uses some social media platform, too. Slightly larger players have several online services for different needs: website, online store, campaign pages, etc. For example services from partners, mobile apps, and various means of digital marketing can be used to add to the digital presence.

Today, there is also discussion around composable entities. There is composable commerce, composable DXP, Digital Experience Platform, and composable architecture.

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January 10, 2023 0

CASE: Eckerö Line succeeded with a complex web store renewal

26.11.2018

The web store requirements of Eckerö Line are very complicated. Similarities with typical consumer web shops cannot really be found. Already, the cruise and route trip sales have many dimensions and when enhanced with different kinds of extra services onboard, such as meals and vehicle shipping, and services in the destination, such as hotel accommodation and opera tickets, managing different kinds of combinations becomes really complicated. An extra spice is the pre-order selection, which comes with its own set of rules. Continue reading “CASE: Eckerö Line succeeded with a complex web store renewal” →

August 5, 2019 0

What are the advantages of commercially licensed web content management platforms over open-source products?

May 23, 2016

Platforms based on open-source code are conquering the world of online services. WordPress, in particular, has spread with vigor. The platform is constantly developing, and there is no shortage of implementation partners. With the number of installations as the criterion, WordPress is probably the world’s most popular content management system. Continue reading “What are the advantages of commercially licensed web content management platforms over open-source products?” →

May 23, 2016 0

Digital Customer Experience Marketing Cloud Platform

Sep 16, 2015

– “Excuse me? What does your blog title mean?”

– “I have no idea.”

But by combining two or three words from the title you get many of the latest product or service brand names of big IT vendors. These brand names are astonishingly identical.
Continue reading “Digital Customer Experience Marketing Cloud Platform” →

September 16, 2015 0

To personalize or not to personalize?

May 18, 2015

The whole world is talking about how the power in digital channels has switched over from organizations to consumers. It’s The Age of the Customer as they call it. Humble and patient “Hopefully they’ll provide me what I need if I only search long enough” attitude has been turned upside-down. Now consumers are demanding “Give me everything I want! Right now!” and “only for me and exactly to my specific need”. People want better digital experiences and more relevancy. Suddenly everybody’s time is money.
Continue reading “To personalize or not to personalize?” →

May 18, 2015 0

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Technology and vendor neutral advisor for web projects

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