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b2b sales channel

Gartner´s views on the development of the e-commerce market

20.9.2022

The research company Gartner regularly publishes their insights into the key players and products related to the development of digital services. These reports mainly focus on the North American market and, therefore, in Finland these views should be interpreted with some reservations. Trends shown in the reports are, however, something to focus on.

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The beginning of the end of the Magento Open Source version?

1.10.2021

The developer community for the Magento Open Source version is likely to be split in two. A significant number of Open Source developers plan to leave the current Adobe-driven community and continue as a separate organisation. At the same time, this means the division of the Magento product. A large proportion of developers are tired of the delay in approving and releasing new features and even bug fixes. The developer community has shrunk. No road map has been published for the software. The blaming fingers of the community point in the direction of Adobe. Differences of opinion about the architecture development have added to the contradictions. This article focuses on what is the impact of all this on the Magento Open Source version.

Continue reading “The beginning of the end of the Magento Open Source version?”

Magento is in the middle of a change – again

18.6.2019

Today, Magento is the most commonly used e-commerce platform in Finland. The installation base is broad for both the open source version and the commercially licensed version. Due to the new ownership, the market position of the product changes slightly.

Global software company Abode announced an acquisition of e-commerce platform Magento back in May 2018. Adobe has had an extensive offering already before, but it’s been lacking an e-commerce solution. Magento seems to be the missing piece for the puzzle. Now that a year has passed since the announcement, it’s time to reflect the impact of the acquisition and the future of Magento. Continue reading “Magento is in the middle of a change – again”

Survey results: Product information is the foundation of B2B sales channels

November 22, 2018

It is difficult to sell products without high-quality, comprehensive and up-to-date product information. This is self-evident in B2C web stores, but the same requirements apply to B2B sales channels as well. The difference with B2B channels is that providing high-quality, comprehensive and up-to-date product information is much more complicated than in consumer business.

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