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Buyer's Guide to Web Projects

Independent advice in planning and buying web projects.

Tag

b2b extranets

Survey results: Product information is the foundation of B2B sales channels

November 22, 2018

It is difficult to sell products without high-quality, comprehensive and up-to-date product information. This is self-evident in B2C web stores, but the same requirements apply to B2B sales channels as well. The difference with B2B channels is that providing high-quality, comprehensive and up-to-date product information is much more complicated than in consumer business.

Continue reading “Survey results: Product information is the foundation of B2B sales channels”

Different conceptual approaches to self-service channels

Aug 23, 2016

Many organizations are now paying attention to the development of their customer-facing self-service channels, with some of them already developing the second or third generation. Many customers are already accustomed to good self-service channels; online banks are good examples of services with a long lifespan. Continue reading “Different conceptual approaches to self-service channels”

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