Nov 14, 2016
Deciding your digital touch points is not always a straightforward task. Especially right now when the mobile world is developing at a fast pace. Many organizations have already invested big chunks of money in mobile apps, but many are still wondering about whether they should invest in high-quality web apps or new channels instead, such as Facebook Messenger bots. Continue reading “Expert advice: Native mobile apps, bots or web apps?”
Aug 23, 2016
Many organizations are now paying attention to the development of their customer-facing self-service channels, with some of them already developing the second or third generation. Many customers are already accustomed to good self-service channels; online banks are good examples of services with a long lifespan. Continue reading “Different conceptual approaches to self-service channels”
May 23, 2016
Platforms based on open-source code are conquering the world of online services. WordPress, in particular, has spread with vigor. The platform is constantly developing, and there is no shortage of implementation partners. With the number of installations as the criterion, WordPress is probably the world’s most popular content management system. Continue reading “What are the advantages of commercially licensed web content management platforms over open-source products?”
17.5.2016
The language menu of a web service CANNOT be represented as a row of flags. I am returning to this age-old issue because I am passionate about it. Finland is a bilingual country, and there is no way that the mother tongue of grandma Siv, born and raised in our Swedish-speaking coastal area and never planted a foot outside her homeland, should ever be represented by the flag of our neighboring monarchy, Sweden. If you cannot catch my drift, you might have an idea on how Owen from Down Under feels about the language selection “Great Britain”.
Feb 29, 2016
In recent times, many Finnish corporations have entered the world of mobile apps. For example, the retail chain Kesko published its K-ruoka (K Food) mobile app that makes it easy to create and share shopping lists within a household. The department store Stockmann published its loyal customer app in fall. The national airline Finnair has actively developed its loyal customer apps during the year. In summer, even The Finnish Taxi Owners’ Federation published its Valopilkku app that makes it easier to order a cab. All of these are genuine mobile apps published at least for iPhones and Android phones. Continue reading “When do mobile apps make sense?”
8.12.2015
When VVO corporation started to plan a unique self-service platform for renting directly privately financed apartments, it was clear from the beginning that out-of-the-box software solutions could not be used. Continue reading “CASE: Lumo Kotinyt.fi service was tailor made”
Dec 2, 2015
Amongst Finnish online shops, only one in five has planned a strategy for international markets, and less than half feel they have the resources needed for developing e-commerce in general. These are some of the discouraging results of a survey, which was conducted by North Patrol and eCommerce Finland. On the brighter side, the survey shows that it is possible to run profitable e-commerce even without significant investments. Continue reading “State of Finnish e-commerce: local, under-resourced and tech-driven”
Oct 6, 2015
Sitecore and EPiServer are two of the major players in the CMS market. Especially those customers that prefer Microsoft technologies tend to evaluate both of these platforms. Sitecore has already proven itself as a very global player, while EPiServer is catching up especially after acquiring Ektron this year. Continue reading “Philosophical differences: Sitecore vs. EPiServer”
Sep 29, 2015
The e-commerce systems used in Finland can be divided into three categories: 1) the systems employed by small e-stores; 2) content management systems with built-in e-commerce features; and 3) the systems used in large, highly integrated e-stores. Continue reading “E-Commerce systems in Finland 2015”
Sept 21, 2015
There aren’t many startups around that are focusing on web content management—at least not with unique approaches. Most of the startups are just “yet another CMS”, like Craft CMS. They can be useful, they can even be good business. But most of them are not really unique, and therefore are not interesting in a wider perspective. From my point of view, for a startup to be interesting requires that they are working on something that hasn’t been done before. Continue reading “My favorite startups in web content management”
Sep 16, 2015
– “Excuse me? What does your blog title mean?”
– “I have no idea.”
But by combining two or three words from the title you get many of the latest product or service brand names of big IT vendors. These brand names are astonishingly identical.
Continue reading “Digital Customer Experience Marketing Cloud Platform”
Jun 28, 2015
Partner selection is one of North Patrol’s core services. We help our customers in making partner and technology selections when they are creating or renewing their digital services. We can proudly say that we have extensive knowledge of different partners and technologies in the Nordic and North European area. We don’t sell any products, technologies or implementation projects, nor do we make any partnership deals with the implementers, so our customers can truly rely on our independence and that we always try to find the best possible solutions for them. Continue reading “Our partner selection process opened up”
Jun 6, 2015
Managing content in multiple languages is usually very difficult, and the more languages you have, the more difficult it usually gets. That said, there are two clearly different ‘schools of thought’ in managing multiple languages. From my experience, there are the ‘US style’ and the ‘European style’. The difference is not always very clear, and many big corporations actually apply both styles – sometimes at the same time.
Typically, most clients tend to fall in either of these categories. As consultants this is something we at times have to be hard to the client. Clients have to choose which style is closer to their requirements – at least on a regional level.
So what are we talking about?
Continue reading “Multilanguage management: US style vs. European style”
Jun 2, 2015
A client wanted me to evaluate Weebly, a self-service website builder. She planned on using Weebly for a separate branch of their organization.
I confess, I was very skeptical. After all, this was a big company that usually spends hundreds of thousands of euros on their web renewal projects.
Continue reading “Low-cost website builders have become surprisingly good”
May 18, 2015
The whole world is talking about how the power in digital channels has switched over from organizations to consumers. It’s The Age of the Customer as they call it. Humble and patient “Hopefully they’ll provide me what I need if I only search long enough” attitude has been turned upside-down. Now consumers are demanding “Give me everything I want! Right now!” and “only for me and exactly to my specific need”. People want better digital experiences and more relevancy. Suddenly everybody’s time is money.
Continue reading “To personalize or not to personalize?”
Apr 7, 2015
Customer experience. Personalization. Marketing automation. Omnichannel.
These are the current buzzwords in the digital world. Everybody talks about them and there seems to be a huge common interest, especially when the words digital and marketing are in the same sentence. The benefits should be obvious, but reality shows that almost nobody makes full use of these possibilities. At least not yet. Continue reading “Digital marketing: The gap between hype and real life”
Feb 3, 2015
No, not a myth. Although for many people CMS usability doesn’t exist. The reason, though, is not that CMS vendors aren’t trying. They are working hard.
But the whole concept of CMS user experience is in its early stages.
First of all, the CMS world is divided into two camps. One side is making rich WYSIWYG interfaces while the other is working on structured content management. Yes, many are saying that they do both, but in reality most of them do structured content management. They have just invested a lot to a “decoration layer” on top of a structured content model.
The big paradox is that both camps are right.
Continue reading “Good usability in CMS? A myth?”
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