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Buyer's Guide to Web Projects

Independent advice in planning and buying web projects.

National flag is not a language symbol

17.5.2016

The language menu of a web service CANNOT be represented as a row of flags. I am returning to this age-old issue because I am passionate about it. Finland is a bilingual country, and there is no way that the mother tongue of grandma Siv, born and raised in our Swedish-speaking coastal area and never planted a foot outside her homeland, should ever be represented by the flag of our neighboring monarchy, Sweden. If you cannot catch my drift, you might have an idea on how Owen from Down Under feels about the language selection “Great Britain”.

Continue reading “National flag is not a language symbol”

When do mobile apps make sense?

Feb 29, 2016

In recent times, many Finnish corporations have entered the world of mobile apps. For example, the retail chain Kesko published its K-ruoka (K Food) mobile app that makes it easy to create and share shopping lists within a household. The department store Stockmann published its loyal customer app in fall. The national airline Finnair has actively developed its loyal customer apps during the year. In summer, even The Finnish Taxi Owners’ Federation published its Valopilkku app that makes it easier to order a cab. All of these are genuine mobile apps published at least for iPhones and Android phones. Continue reading “When do mobile apps make sense?”

State of Finnish e-commerce: local, under-resourced and tech-driven

Dec 2, 2015

Amongst Finnish online shops, only one in five has planned a strategy for international markets, and less than half feel they have the resources needed for developing e-commerce in general. These are some of the discouraging results of a survey, which was conducted by North Patrol and eCommerce Finland. On the brighter side, the survey shows that it is possible to run profitable e-commerce even without significant investments. Continue reading “State of Finnish e-commerce: local, under-resourced and tech-driven”

Philosophical differences: Sitecore vs. EPiServer

Oct 6, 2015

Sitecore and EPiServer are two of the major players in the CMS market. Especially those customers that prefer Microsoft technologies tend to evaluate both of these platforms. Sitecore has already proven itself as a very global player, while EPiServer is catching up especially after acquiring Ektron this year. Continue reading “Philosophical differences: Sitecore vs. EPiServer”

E-Commerce systems in Finland 2015

Sep 29, 2015

The e-commerce systems used in Finland can be divided into three categories: 1) the systems employed by small e-stores; 2) content management systems with built-in e-commerce features; and 3) the systems used in large, highly integrated e-stores. Continue reading “E-Commerce systems in Finland 2015”

My favorite startups in web content management

Sept 21, 2015

There aren’t many startups around that are focusing on web content management—at least not with unique approaches. Most of the startups are just “yet another CMS”, like Craft CMS. They can be useful, they can even be good business. But most of them are not really unique, and therefore are not interesting in a wider perspective. From my point of view, for a startup to be interesting requires that they are working on something that hasn’t been done before. Continue reading “My favorite startups in web content management”

Digital Customer Experience Marketing Cloud Platform

Sep 16, 2015

– “Excuse me? What does your blog title mean?”

– “I have no idea.”

But by combining two or three words from the title you get many of the latest product or service brand names of big IT vendors. These brand names are astonishingly identical.
Continue reading “Digital Customer Experience Marketing Cloud Platform”

Our partner selection process opened up

Jun 28, 2015

Partner selection is one of North Patrol’s core services. We help our customers in making partner and technology selections when they are creating or renewing their digital services. We can proudly say that we have extensive knowledge of different partners and technologies in the Nordic and North European area. We don’t sell any products, technologies or implementation projects, nor do we make any partnership deals with the implementers, so our customers can truly rely on our independence and that we always try to find the best possible solutions for them. Continue reading “Our partner selection process opened up”

Multilanguage management: US style vs. European style

Jun 6, 2015

Managing content in multiple languages is usually very difficult, and the more languages you have, the more difficult it usually gets. That said, there are two clearly different ‘schools of thought’ in managing multiple languages. From my experience, there are the ‘US style’ and the ‘European style’. The difference is not always very clear, and many big corporations actually apply both styles – sometimes at the same time.

Typically, most clients tend to fall in either of these categories. As consultants this is something we at times have to be hard to the client. Clients have to choose which style is closer to their requirements – at least on a regional level.

So what are we talking about?
Continue reading “Multilanguage management: US style vs. European style”

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