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Buyer's Guide to Web Projects

Technology and vendor neutral advisor for web projects

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Market trends in Nordics

Planning and initiation of an agile digital project

19.4.2021

Skipping the planning and initiation phase of a project is often justified by agile project models, but high-quality project preparations are not in conflict with agile development – quite the contrary.

Continue reading “Planning and initiation of an agile digital project”

Utilizing Contentful as a content management system

7.12.2020

Web content management systems typically have the capabilities to manage both the content of online services and the presentation layer – the website. As customized solutions have become more popular, content management solutions that operate completely separate from the presentation layer have emerged as an alternative to more traditional publishing systems. The terms headless CMS, API-first CMS, and API-Driven CMS are used for these solutions.

Continue reading “Utilizing Contentful as a content management system”

Many end up choosing two web content management systems

23.11.2020

The specialization of web content management systems for specific use is reflected as a phenomenon in the customers´ technology choices. Today, it’s becoming increasingly difficult to solve all online publishing challenges with one platform. Therefore, when there is a decision to be made, more and more end up choosing two different systems.

Continue reading “Many end up choosing two web content management systems”

CMS and ecommerce platforms in Finland

10.11.2020

The Finnish market situation on content management systems and ecommerce platforms is very interesting and various platform solutions are utilized in a surprisingly versatile way. We explored the options used in more detail and updated our directory of the most popular systems and platforms used in Finland. The directory is divided into three categories:

  1. Market leaders
  2. Strong challengers
  3. Other solutions

To support our evaluation, we conducted several data reviews, in which we investigated the implementation technologies of the websites using various tools.
Continue reading “CMS and ecommerce platforms in Finland”

Data review: eCommerce technologies of big web shops in Finland 2020

2020-11-02

This year our eCommerce data review consists of 299 web shops. The criteria were the same as last years: The annual turnover of the company behind the web shop must exceed one million euros. Also, the selection must be reasonably large. Selling just gift cards is not enough.

The amount of different eCommerce platforms has decreased from last years 50 to 48 even though our sample size is a little bit bigger. The change is small, but a clear sign of concentration to fewer technological solutions. The market share of small platforms has constantly decreased and most likely the same trend will continue in the future too. Continue reading “Data review: eCommerce technologies of big web shops in Finland 2020”

Municipalities have plenty of WordPress partner options

14.10.2020

There are 310 municipalities in Finland, and according to our database, over 100 of them are using WordPress as their publishing platform. At the moment, there are about 40 implementation partners who have supplied municipalities WordPress sites, and many of them have experience with several municipality websites.

Continue reading “Municipalities have plenty of WordPress partner options”

Magento partners in Finland in 2020

7.10.2020

When measured by the amount of installations, Magento is the most popular eCommerce platform both in Finland and internationally.  Although the implementations are huge in numbers, their life cycle varies greatly depending on the solution. Lately, the worries about Magento 1 support ending and hacking threats of non-supported Magento sites have caused big headlines. Magento’s future prospects are also causing slight concerns in Finland. With the Adobe acquisition, Magento is increasingly targeting large international customers, which also leaves us to hope that domestic organizations will not be left behind.

Continue reading “Magento partners in Finland in 2020”

Will Episerver retain its leading market position?

7.4.2020

Episerver is the most popular commercially licensed CMS in the Nordics. Our common knowledge of the market situation got verification when we scanned what content management systems companies really use. In addition to Nordic review, we paid special attention to Finnish market by examining what content management systems the biggest Finnish companies (by turnover) use. It is noteworthy, that Episerver’s relative market share grows as only the top 100 companies are observed.
Continue reading “Will Episerver retain its leading market position?”

CMS market shares within the biggest companies in finance sector of Nordic countries

2019-12-02

Which content management systems are the biggest finance sector companies using in Nordic countries? We dug deeper in our database to find this out. It appeared, that Episerver remains as the most popular platform. Not surprisingly tailor-made solutions are on the second place. The bronze medal goes side-by-side to Sitecore and WordPress. Continue reading “CMS market shares within the biggest companies in finance sector of Nordic countries”

Data review: eCommerce technologies in Finland 2019

We found out the eCommerce platforms the biggest companies in Finland are using. According to our review, there is a wide range of different eCommerce technologies. There are exactly 50 different platforms in use, of which 23 are used only by one company each. The combined market share of three most popular technologies is 40 percent. Continue reading “Data review: eCommerce technologies in Finland 2019”

Content management system market shares in biggest Nordic companies

2019-10-07

The Nordic championship in the heavyweight company series is a game of two. Episerver wins by 19 percent market share. The second place belongs to WordPress with about 17 percent. Drupal, taking the third place, must settle for 7 percent share. Just behind the last medal position follows tightly Sitecore just 0.1 percent behind Drupal, Umbraco with 5 percent share and tailor-made solutions with almost 5 percent share. Continue reading “Content management system market shares in biggest Nordic companies”

Magento is in the middle of a change – again

18.6.2019

Today, Magento is the most commonly used e-commerce platform in Finland. The installation base is broad for both the open source version and the commercially licensed version. Due to the new ownership, the market position of the product changes slightly.

Global software company Abode announced an acquisition of e-commerce platform Magento back in May 2018. Adobe has had an extensive offering already before, but it’s been lacking an e-commerce solution. Magento seems to be the missing piece for the puzzle. Now that a year has passed since the announcement, it’s time to reflect the impact of the acquisition and the future of Magento. Continue reading “Magento is in the middle of a change – again”

Most popular web technology platforms in Finland 2019

When you look at the web technology platforms different companies use, the most popular open source products are still going strong. If we compare purely the number of installations, WordPress and Drupal are leaders of the pack. Free license attracts buyers, but the products are also very suitable for typical website implementation scenarios. Continue reading “Most popular web technology platforms in Finland 2019”

Would you dare to rent a home directly on the Internet?

Quite a few do dare! Few years ago, we helped Kojamo (by then still VVO) with design and implementation of their new web store. A totally new renting process was very well adopted, because the availability of the rental apartments was (and is) poor in the Helsinki city area. Especially those moving in from distant locations thought that it is a good idea to rent a home on the Internet without even seeing it.

Right now, however, the situation is totally different. Kauppalehti tells in an article about Kojamo, that in the mid November 2018 over 7500 rental contracts had been done in the service. Continue reading “Would you dare to rent a home directly on the Internet?”

Survey results: Product information is the foundation of B2B sales channels

November 22, 2018

It is difficult to sell products without high-quality, comprehensive and up-to-date product information. This is self-evident in B2C web stores, but the same requirements apply to B2B sales channels as well. The difference with B2B channels is that providing high-quality, comprehensive and up-to-date product information is much more complicated than in consumer business.

Continue reading “Survey results: Product information is the foundation of B2B sales channels”

Forget the latest Forrester report about WCM systems

Forrester is one of the most well-known analyst companies that publishes ranking reports for content management systems (Gartner being the other one). The most recent Forrester Wave report about web content management systems (Q1/2017) was published at the beginning of this year, and there were some surprises, to say the least. I will review the report in this article and offer some background for how Forrester’s report should be interpreted. Continue reading “Forget the latest Forrester report about WCM systems”

Good news: web sites ARE getting better

Sep 19, 2016

The last big thing in web design has been responsive (or, adaptive) design. This demand for scalable, fluid and flexible layouts has captured web designers’ attention so intensively that they no longer have a need to prove their creativity with excessive gizmos, gadgets, games and animations. This has turned into an astonishing win-win situation for customers and end users!

Of course, responsive web sites are more accessible and they offer better support for versatile end devices. But as a consequence, focus on responsive design also has side effects that have led to improvements in the overall quality of web contents, user experience and usability. Continue reading “Good news: web sites ARE getting better”

State of Finnish e-commerce: local, under-resourced and tech-driven

Dec 2, 2015

Amongst Finnish online shops, only one in five has planned a strategy for international markets, and less than half feel they have the resources needed for developing e-commerce in general. These are some of the discouraging results of a survey, which was conducted by North Patrol and eCommerce Finland. On the brighter side, the survey shows that it is possible to run profitable e-commerce even without significant investments. Continue reading “State of Finnish e-commerce: local, under-resourced and tech-driven”

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