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Buyer's Guide to Web Projects

Independent advice in planning and buying web projects.

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Clarify your plans

Clarify your concept, user experience, look, requirements and architecture.

Multilanguage management: US style vs. European style

Jun 6, 2015

Managing content in multiple languages is usually very difficult, and the more languages you have, the more difficult it usually gets. That said, there are two clearly different ‘schools of thought’ in managing multiple languages. From my experience, there are the ‘US style’ and the ‘European style’. The difference is not always very clear, and many big corporations actually apply both styles – sometimes at the same time.

Typically, most clients tend to fall in either of these categories. As consultants this is something we at times have to be hard to the client. Clients have to choose which style is closer to their requirements – at least on a regional level.

So what are we talking about?
Continue reading “Multilanguage management: US style vs. European style”

To personalize or not to personalize?

May 18, 2015

The whole world is talking about how the power in digital channels has switched over from organizations to consumers. It’s The Age of the Customer as they call it. Humble and patient “Hopefully they’ll provide me what I need if I only search long enough” attitude has been turned upside-down. Now consumers are demanding “Give me everything I want! Right now!” and “only for me and exactly to my specific need”. People want better digital experiences and more relevancy. Suddenly everybody’s time is money.
Continue reading “To personalize or not to personalize?”

Renewing an existing digital service – From chaos to an organized roadmap

Apr 27, 2014

Renewing an existing digital service is seldom an easy task. No matter whether it is an intranet, extranet or public web site that needs renovation or what the reasoning behind it is, the puzzle often has so many moving elements that it is hard to decide what really should be done, what the correct steps are and who should do them. Should you build everything from scratch or consider only a partial renewal? And where to start the renovation? Continue reading “Renewing an existing digital service – From chaos to an organized roadmap”

How to buy concept design—10 tips for cost-effectiveness

Feb 3, 2014

Given that design quality correlates highly with results, companies pay surprisingly little attention to selecting great designers and buying service design projects.

Buying a concept design project is not a simple task. Agencies have vastly varying approaches and experience backgrounds, which makes it hard to evaluate whether a certain agency is fit for your job or not. But there are ways to make the selection process smoother and more successful.

This article gives you 10 tips that help you be a better buyer. Follow the advice and I can guarantee that your next concept design project will bring you more results—most likely at a lower cost.
Continue reading “How to buy concept design—10 tips for cost-effectiveness”

Concept design done right

October 1, 2013

Ida Aalen gave an excellent presentation about concept design process at the CS Forum 2013 few weeks ago that should really be mandatory reading for every concept designer and content strategist.

Since everyone couldn’t be at the CS forum, we’ve attached the slides of the presentation and some key highlights from the case study for you to see for yourself. Of course there are thousands of somewhat similar presentations around the internet, but this presentation works nicely as a stand-alone learning material with great visuals and real-life images from the workshops. Continue reading “Concept design done right”

Preparing for a successful web project

Oct 23, 2012

The fundamental requirement for a successful web project is that the project is in line with the organisation’s business goals.

A web project involves the needs of the end-users and the business, new ideas and various limitations and boundaries. At the beginning of the project it is not always clear what problems, challenges and needs the new website must address, and how new ideas could help find solutions.
Continue reading “Preparing for a successful web project”

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