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Buyer's Guide to Web Projects

Independent advice in planning and buying web projects.

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Clarify your plans

Clarify your concept, user experience, look, requirements and architecture.

CASE: Teosto renews all its online services

17.6.2020

In 2017, The Finnish Composers’ Copyright Society Teosto (hereinafter Teosto) decided to renew all its main digital channels. The current situation was recognized as unsustainable in many ways. Technological renewal and certain changes in operational practices were necessary to carry out. The most urgent renewal needs focused on online services provided to customers and stakeholders.

Continue reading “CASE: Teosto renews all its online services”

End of life of old Magento versions is here soon!

We made a review of eCommerce platforms used by companies selling their products and services for Finnish people. Magento was the most popular. We decided to take a deeper look at the Magento versions in our data. It appeared that about 67 percent of Open Source and about 47 percent of Commerce based Magento web shops are losing the official support next year. If you are a shopkeeper with a soon to be outdated Magento version, you are not alone. But that is not a reason to be comfortable. End of support is a serious thing. How serious? This article tells everything a web shop shopkeeper needs to know about it. Continue reading “End of life of old Magento versions is here soon!”

What you measure is what you get!

16.1.2019

It can be difficult to create qualitative metrics for modern service systems. Here are some thoughts to help your work. Continue reading “What you measure is what you get!”

Survey results: Product information is the foundation of B2B sales channels

November 22, 2018

It is difficult to sell products without high-quality, comprehensive and up-to-date product information. This is self-evident in B2C web stores, but the same requirements apply to B2B sales channels as well. The difference with B2B channels is that providing high-quality, comprehensive and up-to-date product information is much more complicated than in consumer business.

Continue reading “Survey results: Product information is the foundation of B2B sales channels”

Ingredients for utilizing web analytics

December 5, 2017

Utilization of web analytics varies a lot around organizations. Many companies have a Google Analytics account (or corresponding tool) in place, but too few of these organizations take full advantage of it. But why is that? Shouldn’t the benefits be obvious? Continue reading “Ingredients for utilizing web analytics”

CASE: Tax.fi user-friendliness fine-tuned through testing

10.10.2017

The content management system for the Finnish Tax Administration web service, Vero.fi, has been renewed. User experience, search functions, and maintainability were significantly improved in the process. Continue reading “CASE: Tax.fi user-friendliness fine-tuned through testing”

Good news: web sites ARE getting better

Sep 19, 2016

The last big thing in web design has been responsive (or, adaptive) design. This demand for scalable, fluid and flexible layouts has captured web designers’ attention so intensively that they no longer have a need to prove their creativity with excessive gizmos, gadgets, games and animations. This has turned into an astonishing win-win situation for customers and end users!

Of course, responsive web sites are more accessible and they offer better support for versatile end devices. But as a consequence, focus on responsive design also has side effects that have led to improvements in the overall quality of web contents, user experience and usability. Continue reading “Good news: web sites ARE getting better”

National flag is not a language symbol

17.5.2016

The language menu of a web service CANNOT be represented as a row of flags. I am returning to this age-old issue because I am passionate about it. Finland is a bilingual country, and there is no way that the mother tongue of grandma Siv, born and raised in our Swedish-speaking coastal area and never planted a foot outside her homeland, should ever be represented by the flag of our neighboring monarchy, Sweden. If you cannot catch my drift, you might have an idea on how Owen from Down Under feels about the language selection “Great Britain”.

Continue reading “National flag is not a language symbol”

When do mobile apps make sense?

Feb 29, 2016

In recent times, many Finnish corporations have entered the world of mobile apps. For example, the retail chain Kesko published its K-ruoka (K Food) mobile app that makes it easy to create and share shopping lists within a household. The department store Stockmann published its loyal customer app in fall. The national airline Finnair has actively developed its loyal customer apps during the year. In summer, even The Finnish Taxi Owners’ Federation published its Valopilkku app that makes it easier to order a cab. All of these are genuine mobile apps published at least for iPhones and Android phones. Continue reading “When do mobile apps make sense?”

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