We made a review of eCommerce platforms used by companies selling their products and services for Finnish people. Magento was the most popular. We decided to take a deeper look at the Magento versions in our data. It appeared that about 67 percent of Open Source and about 47 percent of Commerce based Magento web shops are losing the official support next year. If you are a shopkeeper with a soon to be outdated Magento version, you are not alone. But that is not a reason to be comfortable. End of support is a serious thing. How serious? This article tells everything a web shop shopkeeper needs to know about it. Continue reading “End of life of old Magento versions is here soon!”
It can be difficult to create qualitative metrics for modern service systems. Here are some thoughts to help your work. Continue reading “What you measure is what you get!”
November 22, 2018
It is difficult to sell products without high-quality, comprehensive and up-to-date product information. This is self-evident in B2C web stores, but the same requirements apply to B2B sales channels as well. The difference with B2B channels is that providing high-quality, comprehensive and up-to-date product information is much more complicated than in consumer business.
December 5, 2017
Utilization of web analytics varies a lot around organizations. Many companies have a Google Analytics account (or corresponding tool) in place, but too few of these organizations take full advantage of it. But why is that? Shouldn’t the benefits be obvious? Continue reading “Ingredients for utilizing web analytics”
The content management system for the Finnish Tax Administration web service, Vero.fi, has been renewed. User experience, search functions, and maintainability were significantly improved in the process. Continue reading “CASE: Tax.fi user-friendliness fine-tuned through testing”
The language menu of a web service CANNOT be represented as a row of flags. I am returning to this age-old issue because I am passionate about it. Finland is a bilingual country, and there is no way that the mother tongue of grandma Siv, born and raised in our Swedish-speaking coastal area and never planted a foot outside her homeland, should ever be represented by the flag of our neighboring monarchy, Sweden. If you cannot catch my drift, you might have an idea on how Owen from Down Under feels about the language selection “Great Britain”.
Feb 29, 2016
In recent times, many Finnish corporations have entered the world of mobile apps. For example, the retail chain Kesko published its K-ruoka (K Food) mobile app that makes it easy to create and share shopping lists within a household. The department store Stockmann published its loyal customer app in fall. The national airline Finnair has actively developed its loyal customer apps during the year. In summer, even The Finnish Taxi Owners’ Federation published its Valopilkku app that makes it easier to order a cab. All of these are genuine mobile apps published at least for iPhones and Android phones. Continue reading “When do mobile apps make sense?”
When VVO corporation started to plan a unique self-service platform for renting directly privately financed apartments, it was clear from the beginning that out-of-the-box software solutions could not be used. Continue reading “CASE: Lumo Kotinyt.fi service was tailor made”
Sep 16, 2015
– “Excuse me? What does your blog title mean?”
– “I have no idea.”
But by combining two or three words from the title you get many of the latest product or service brand names of big IT vendors. These brand names are astonishingly identical.
Continue reading “Digital Customer Experience Marketing Cloud Platform”
Jun 6, 2015
Managing content in multiple languages is usually very difficult, and the more languages you have, the more difficult it usually gets. That said, there are two clearly different ‘schools of thought’ in managing multiple languages. From my experience, there are the ‘US style’ and the ‘European style’. The difference is not always very clear, and many big corporations actually apply both styles – sometimes at the same time.
Typically, most clients tend to fall in either of these categories. As consultants this is something we at times have to be hard to the client. Clients have to choose which style is closer to their requirements – at least on a regional level.
So what are we talking about?
Continue reading “Multilanguage management: US style vs. European style”
May 18, 2015
The whole world is talking about how the power in digital channels has switched over from organizations to consumers. It’s The Age of the Customer as they call it. Humble and patient “Hopefully they’ll provide me what I need if I only search long enough” attitude has been turned upside-down. Now consumers are demanding “Give me everything I want! Right now!” and “only for me and exactly to my specific need”. People want better digital experiences and more relevancy. Suddenly everybody’s time is money.
Continue reading “To personalize or not to personalize?”
Apr 27, 2014
Renewing an existing digital service is seldom an easy task. No matter whether it is an intranet, extranet or public web site that needs renovation or what the reasoning behind it is, the puzzle often has so many moving elements that it is hard to decide what really should be done, what the correct steps are and who should do them. Should you build everything from scratch or consider only a partial renewal? And where to start the renovation? Continue reading “Renewing an existing digital service – From chaos to an organized roadmap”
October 1, 2013
Since everyone couldn’t be at the CS forum, we’ve attached the slides of the presentation and some key highlights from the case study for you to see for yourself. Of course there are thousands of somewhat similar presentations around the internet, but this presentation works nicely as a stand-alone learning material with great visuals and real-life images from the workshops. Continue reading “Concept design done right”
Oct 23, 2012
The fundamental requirement for a successful web project is that the project is in line with the organisation’s business goals.
A web project involves the needs of the end-users and the business, new ideas and various limitations and boundaries. At the beginning of the project it is not always clear what problems, challenges and needs the new website must address, and how new ideas could help find solutions.
Continue reading “Preparing for a successful web project”