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Buyer's Guide to Web Projects

Independent advice in planning and buying web projects.

Author

Mikko Jokela

Mikko Jokela is an expert on web and digital business who consults the customers on web platform and vendor selections. His particular area of interest is how digital channels could support business more effectively.

To personalize or not to personalize?

May 18, 2015

The whole world is talking about how the power in digital channels has switched over from organizations to consumers. It’s The Age of the Customer as they call it. Humble and patient “Hopefully they’ll provide me what I need if I only search long enough” attitude has been turned upside-down. Now consumers are demanding “Give me everything I want! Right now!” and “only for me and exactly to my specific need”. People want better digital experiences and more relevancy. Suddenly everybody’s time is money.
Continue reading “To personalize or not to personalize?”

Digital marketing: The gap between hype and real life

Apr 7, 2015

Customer experience. Personalization. Marketing automation. Omnichannel.

These are the current buzzwords in the digital world. Everybody talks about them and there seems to be a huge common interest, especially when the words digital and marketing are in the same sentence. The benefits should be obvious, but reality shows that almost nobody makes full use of these possibilities. At least not yet. Continue reading “Digital marketing: The gap between hype and real life”

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