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Buyer's Guide to Web Projects

Independent advice in planning and buying web projects.

Author

Mikko Jokela

Mikko Jokela is an expert on web and digital business who consults the customers on web platform and vendor selections. His particular area of interest is how digital channels could support business more effectively.

CASE: Teosto renews all its online services

17.6.2020

In 2017, The Finnish Composers’ Copyright Society Teosto (hereinafter Teosto) decided to renew all its main digital channels. The current situation was recognized as unsustainable in many ways. Technological renewal and certain changes in operational practices were necessary to carry out. The most urgent renewal needs focused on online services provided to customers and stakeholders.

Continue reading “CASE: Teosto renews all its online services”

Will Episerver retain its leading market position?

7.4.2020

Episerver is the most popular commercially licensed CMS in the Nordics. Our common knowledge of the market situation got verification when we scanned what content management systems companies really use. In addition to Nordic review, we paid special attention to Finnish market by examining what content management systems the biggest Finnish companies (by turnover) use. It is noteworthy, that Episerver’s relative market share grows as only the top 100 companies are observed.
Continue reading “Will Episerver retain its leading market position?”

CASE: Eckerö Line succeeded with a complex web store renewal

26.11.2018

The web store requirements of Eckerö Line are very complicated. Similarities with typical consumer web shops cannot really be found. Already, the cruise and route trip sales have many dimensions and when enhanced with different kinds of extra services onboard, such as meals and vehicle shipping, and services in the destination, such as hotel accommodation and opera tickets, managing different kinds of combinations becomes really complicated. An extra spice is the pre-order selection, which comes with its own set of rules. Continue reading “CASE: Eckerö Line succeeded with a complex web store renewal”

Magento is in the middle of a change – again

18.6.2019

Today, Magento is the most commonly used e-commerce platform in Finland. The installation base is broad for both the open source version and the commercially licensed version. Due to the new ownership, the market position of the product changes slightly.

Global software company Abode announced an acquisition of e-commerce platform Magento back in May 2018. Adobe has had an extensive offering already before, but it’s been lacking an e-commerce solution. Magento seems to be the missing piece for the puzzle. Now that a year has passed since the announcement, it’s time to reflect the impact of the acquisition and the future of Magento. Continue reading “Magento is in the middle of a change – again”

Most popular web technology platforms in Finland 2019

When you look at the web technology platforms different companies use, the most popular open source products are still going strong. If we compare purely the number of installations, WordPress and Drupal are leaders of the pack. Free license attracts buyers, but the products are also very suitable for typical website implementation scenarios. Continue reading “Most popular web technology platforms in Finland 2019”

Survey results: Product information is the foundation of B2B sales channels

November 22, 2018

It is difficult to sell products without high-quality, comprehensive and up-to-date product information. This is self-evident in B2C web stores, but the same requirements apply to B2B sales channels as well. The difference with B2B channels is that providing high-quality, comprehensive and up-to-date product information is much more complicated than in consumer business.

Continue reading “Survey results: Product information is the foundation of B2B sales channels”

Ingredients for utilizing web analytics

December 5, 2017

Utilization of web analytics varies a lot around organizations. Many companies have a Google Analytics account (or corresponding tool) in place, but too few of these organizations take full advantage of it. But why is that? Shouldn’t the benefits be obvious? Continue reading “Ingredients for utilizing web analytics”

What are the advantages of commercially licensed web content management platforms over open-source products?

May 23, 2016

Platforms based on open-source code are conquering the world of online services. WordPress, in particular, has spread with vigor. The platform is constantly developing, and there is no shortage of implementation partners. With the number of installations as the criterion, WordPress is probably the world’s most popular content management system. Continue reading “What are the advantages of commercially licensed web content management platforms over open-source products?”

Digital Customer Experience Marketing Cloud Platform

Sep 16, 2015

– “Excuse me? What does your blog title mean?”

– “I have no idea.”

But by combining two or three words from the title you get many of the latest product or service brand names of big IT vendors. These brand names are astonishingly identical.
Continue reading “Digital Customer Experience Marketing Cloud Platform”

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